By Tina Jepson on CauseVox

Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice.

First, you need to get your recipients to open the email and then you need to get them to respond to your message. Do it right, and you can expect a return on investment by as much as $42 for every $1 spent. That’s a 4200% ROI!

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