The Ultimate Guide to Email Marketing for Nonprofits
By Campaign Monitor Introduction As an employee of a nonprofit, it’s likely that you have a huge stack of tasks, you’re doing many more things than you have time for, and are trying to [...]
Direct Mail vs Email Fundraising: Choosing the Right Format
By Grant Cobb at Nonprofit Pro Deciding that your organization needs to fundraise is simple; program expenses are high, you want to grow and do more to serve your cause, and budgets are limited. [...]
The 5 Essential Elements of a Fundraising Email
By Terri Harel on Constant Contact All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and [...]
12 Fundraising Email Best Practices To Drive High Response Rates
By Tina Jepson on CauseVox Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice. First, [...]
The Multichannel Marketing Guide for Fundraisers
Published by Brady Josephson on NextAfter The oldest experiment in our library, from 2006, showed that sending emails to direct mail recipients — instead of only direct mail or only email — led to 60.5% [...]