By Grant Cobb at Nonprofit Pro

Deciding that your organization needs to fundraise is simple; program expenses are high, you want to grow and do more to serve your cause, and budgets are limited. The harder part is choosing how to fundraise.

Should you use direct mail, email or some other channel? For simplicity’s sake, we’ll give you some benefits of the two largest fundraising channels to help you pick the best option for your organization.

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